备战思维中小企业最大的挑战总是离不开缺乏资源如现金流有限和团队里留不住人才，同时又没有完善的商业操作系统，也不懂得从传统生意模式中转型，甚至忽略了市场对产品创新的趋势，更不用说还要面对激烈的市场竞争等等。每当经济衰退来袭，由于以上种种原因，中小企业是最先受到影响的群体，如果无法生存下来，倒闭是唯一的出路。活下来的前提是要先做好准备，绑紧内部，搞定人才，掌握新技能等等。正所谓商场如战场，你时时刻刻都在打仗，而且还是一场持久战，《商战》是专为中小企业而设计，针对营销、销售、产品、人力、人脉等等下手，让你杀出一条生路！ BATTLE-READY MINDSETThe key challenges faced by SME are mostly due to lack of resources such as limited cash flow and difficulties in
The key challenges faced by SME are mostly due to lack of resources such as limited cash flow and difficulties in retaining talent within the organization. At the same time, they do not have proper business operating systems in place, not knowing how to transform from the traditional business model into a new one, ignoring market’s trend for innovative products, not to mention the fierce competition and so on. Whenever the economy is hit by a recession, given the aforesaid reasons, SME will be the first to be affected. If they cannot survive, they will be going out of business, unfortunately. To survive, businesses need to prepare in advance, from tightening up the ‘internal’ to talent retention and acquiring new skills. As the saying goes, business is war. You need to fight all the time to win the game. “Warpreneurship” is specifically designed for the SME, covering marketing, sales, product, talent, networking and so on to keep you going!
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